Background
ITV Network operates multiple news channels and digital properties across India. Their site needed to function as the network's public hub — showcasing programming, enabling audience engagement, and supporting advertiser inquiries.
Business Opportunity
A well-structured site increases brand visibility, gives viewers a reason to return beyond linear TV, and creates clear paths for partners and advertisers to get in touch.
Proposed Solution
I designed a media-forward website with strong channel branding, scannable news layouts, and integrated contact and social touchpoints — responsive across devices.
My role & UX approach
- Clarified goals with stakeholders across content, marketing, and business development
- Structured IA to separate channel brands while maintaining a unified network identity
- Designed homepage and inner templates optimised for video prominence and headline hierarchy
- Ensured mobile layouts preserved readability and tap targets for news consumption on the go
Website design
