Background
RoundRecruit brings decades of recruitment experience to a refreshed global brand — but the website needed to convert that credibility into inbound leads from companies of all sizes.
Business Opportunity
A focused marketing site with clear service descriptions and low-friction contact forms would support outbound sales and capture organic search traffic from hiring managers comparing agencies.
Proposed Solution
I designed a professional, approachable site: services upfront, social proof zones, and repeated CTAs placed at moments of peak intent — without feeling pushy.
My role & UX approach
- Workshopped messaging hierarchy with stakeholders — hiring vs. advisory vs. strategy
- Mapped user paths for HR leaders skimming on mobile vs. procurement teams researching in depth
- Designed scannable service pages with consistent CTA patterns
- Built responsive layouts that maintain trust cues (team, experience, contact) on every breakpoint
Website design
