Background
Inesa works across development programmes, CSR, and responsible investment — decades of impact, but no digital presence that communicated their breadth to partners and funders.
Business Opportunity
A cohesive brand and website would help prospects understand services quickly, establish credibility in a niche sector, and support business development without relying solely on referrals.
Proposed Solution
I delivered brand identity and a content-led website: clear service pillars, human tone, and layouts that make dense consulting content scannable without dumbing it down.
My role & UX approach
- Facilitated stakeholder interviews to prioritise messages for CSR, consulting, and partnership audiences
- Developed logo and visual language reflecting inclusion and sustainability themes
- Mapped IA around services, impact areas, and contact paths
- Designed page templates balancing editorial depth with visual breathing room
Brand & website
